WowMom
illustrations
Character design
for new visual identity
applied in social media
Agency: Infinito, 2020
for new visual identity
applied in social media
Agency: Infinito, 2020
Moms can do everything!
When asked to create a new and unique design for WowMom, the main goal was to achieve a hip style that could connect to young adult latina women. So we understood that the characters should be performing the many activities peruvians mom do daily, such as working, exercising, nursing, nurturing, staying up to date to inform themselves and taking care of their mental health.
We used an textured brush to evoke a cool feeling as if it were woman-made ;).
When asked to create a new and unique design for WowMom, the main goal was to achieve a hip style that could connect to young adult latina women. So we understood that the characters should be performing the many activities peruvians mom do daily, such as working, exercising, nursing, nurturing, staying up to date to inform themselves and taking care of their mental health.
We used an textured brush to evoke a cool feeling as if it were woman-made ;).
