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Vendemás

Agency:
INFINITO

Year:
2018
The long legs

When coming up with ideas for Vendemas’ characters, the design team developed took inspiration from the brand idea “Little steps, big leaps”. As such, the main goal was to bring these characters to life by giving them unique features like flexible arms and super loooong legs so they can take over the world and make their businesses thrive! Alongside the colorful palette and minimalistic backgrounds, the result is a modern and playful illustration style.

These long-legged folks are ready to kick some business ass!



1. The Beauty Consultant



2. The Taxi Driver




3. The Shopkeeper




Backgrounds

1. Grocery Store (clean illustration for social media)




2. City freeway (applied with other branding elements for a billboard)







Mark