NELSI
BY MITLESS
BY MITLESS
Tadashi Matayoshi
Software/Hardware:
Procrate, Photoshop, Apple Pencil.
Context
Vigdis Rosenkilde aims to stand out in a market where premi- um-origin chocolate is on the rise but still lacks a visual repre- sentation that conveys the richness and complexity of its origins. The goal was to capture the sensory richness of chocolate and its connection to the Amazonian nature through an immersive and evocative visual universe.
Challenge
The challenge was to express the bond between Amazonian cacao and its natural environment in a sophisticated and contemporary way without resorting to conventional repre- sentations. Additionally, the brand needed packaging that would strengthen its identity and highlight its artisanal ap- proach within a competitive segment.
Creative Solution
For the rebranding of Vigdis Rosenkilde, a series of illustrations were developed, merging art, technology, and visual storytelling under the concept Nature's Quiet Complexity.
Extensive research on Amazonian flora and fauna was con- ducted, followed by collage-style compositions and digital painting in Procreate. The integration of mixed techniques, such as matte painting and photomontage, allowed for the creation of a detailed, sophisticated, and organic illustration. The result is a packaging design that enhances the brand's perception of quality and authenticity.